It all began in 1991 with baseball caps that James Perse designed as a 19-year-old for Maxfield, his father's legendary boutique in Los Angeles. A few years later, he added high-quality T-shirts, which quickly became an insider tip among fashion connoisseurs worldwide. No wonder: The shirts are made of extra-soft cotton in the USA and feel like a long-time favorite piece that you never want to let go of, even after the first wear.