The American label Veronica Beard stands for an uncomplicated off-duty uniform that is modern and classic, elegant and cool at the same time - and fits effortlessly to any occasion. The brand was founded in 2010 by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard - and immediately caused a stir with the smart Dickey blazer. The iconic piece is still present in every collection today.